5 quotes from: The Kim Kardashian Principle by Jeetendr Sehdev
" It's strange that we insist on trying to be 'perfect,' either in our personal lives or our work; after all, science proves that we distrust perfection and are turned off by attempts to copy it. "
"Nothing can please everyone. You can't compel your audience to like you by abusing the power of perceived authority- that is, telling them what to like and why. Instead you have to feel free to show them your true colors and let them make up their own minds."
"Ideas and enterprises that try to disguise what they really believe behind a facade of politeness or helpfulness miss out on a deeper level of connection with consumers."
"There is a big penalty to not owning and rocking you differences."